To my loyal clients, friends and new readers:
This is a challenging time for our country and the real estate industry. I would like to make a few comments on the status of our area’s market and to talk about what I am doing individually and our company collectively to stay ahead of these challenges.
First, thank you for your loyalty and continued support. I truly appreciate your confidence and the opportunities you have given me. It is always my goal to meet and exceed your expectations and get your desired result effectively.
The housing market has experienced unprecedented challenges in the last three years. For those of you buying, the many and varied buying opportunities can be confusing. For those of you selling, the extended marketing times and uncertain pricing parameters can be frustrating.
These challenges are discussed and analyzed within our company on a daily basis. The question that is constantly at the heart of our discussions is: In addition to using the long-tested and effective methods to get the job done, what new ideas can we incorporate to improve our effectiveness? Coldwell Banker Burnet has a proven history of “thinking outside the box” and that, combined with our track record and great sales force, allows us to move ahead of the pack which is supported by our overwhelming dominance in our market place.
To that end, let me describe some of our plans, both near and long term, to stay ahead of the curve:
1. The statistics are not as bad as one might think. Please see the attachment. If you only listen to the media, you might think that no one is selling or buying real estate. The truth is quite the opposite; we maintain good sales, and our inventory is shrinking.
2. We constantly improve our web-sites for maximum effectiveness. (70% of home searches start on the internet)
3. We study our print advertising continually – is it result oriented?
4. Listing reassessments: What more can be done? Is the price realistic? Does it look as good as possible? Is the advertising targeted to the right market, etc.
5. Keeping our clients educated to market changes and challenges.
6. Offer ideas to improve our “one-stop shopping” in all real estate aspects; mortgages, title, and insurance; the ultimate services for those seeking efficient and effective processing.
7. Participation in our bi-annual “Lakeshore Tour” in early October with over 144 homes featured on a company-wide basis with in our highly advertised Open House Tour, five of which were my listings.
8. Participating in the national “10 Day Sale” promotion, which has brought great results in other parts of the county, will be offered for the first time in our area. I will feature three homes.
9. Always keeping you, the client at the top of my list. I am in the service industry providing just that…”service”! My attention, as well as the attention of my licensed assistants and all the Coldwell Banker Burnet associates is hard at work for you.
10. Running our businesses efficiently and effectively. Like most businesses, to stay in front we must be must be careful to be effective in our expenses to stay ahead on your behalf.
11. We stay open to suggestions and improvements from our clients, so if you see, hear or feel something is not working for you; please let us know immediately as we strive to improve our service to provide the best for you.
I want to thank you again for your confidence in the job I do for you. I am totally vested and committed to bringing you a great result! If you have any questions, or concerns or would just like to “chat”, please do not hesitate to call me (952-476-3646) or send me an e-mail (edehaven@cbburnet.com).
Thank you, and together we can get it done!
Cordially,
Ellen DeHaven
